Revolutionizing Beverage Packaging: Deundeunhan Beans

Woongjin Food Design Team's Innovative Approach to Soybean Milk Packaging

Deundeunhan Beans, a unique beverage packaging design by the Woongjin Food Design Team, is a testament to the fusion of form and function. Inspired by the rich nutrients of soybeans, the design is a visual metaphor for the brand's essence, offering a fresh perspective on beverage packaging.

The design's uniqueness lies in its bean-shaped container, a soft curve that visually signifies the brand's name, 'Deundeunhan Beans'. This innovative approach not only enhances the product's aesthetic appeal but also provides a tangible connection to the product's core ingredient - beans. The design team's creative use of a transparent label addresses consumer concerns about food safety, further enhancing the product's appeal.

The design's innovative features extend beyond its visual appeal. The team has incorporated a mold design for better and stable gripping, improving the product's safety. This thoughtful consideration of the user's experience demonstrates the team's commitment to creating designs that are as functional as they are visually appealing.

The design's dimensions, 53.4 mm x 137 mm, are a testament to the team's meticulous attention to detail. The design's size and shape have been carefully considered to ensure the product is easy to handle and use, further enhancing the consumer's experience.

The design was realized using bottle technology, a testament to the team's innovative approach to design and their commitment to using materials that are both practical and aesthetically pleasing. The result is a product that is as functional as it is visually appealing, a testament to the team's innovative approach to design.

The Deundeunhan Beans design project began in April 2010 in South Korea. The team's dedication and innovative approach to design were recognized when the design was awarded Platinum in the A' Packaging Design Award in 2012. This prestigious award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, contribute to societal wellbeing, and advance the boundaries of art, science, design, and technology.

In conclusion, the Deundeunhan Beans design by the Woongjin Food Design Team is a testament to the power of innovative design. By fusing form and function, the team has created a product that is not only visually appealing but also addresses consumer concerns about food safety and usability. The design's recognition as a Platinum A' Design Award winner further underscores its success and the team's commitment to pushing the boundaries of design.


Project Details and Credits

Project Designers: Woongjin Food Design Team
Image Credits: Woongjin Food Design Team
Project Team Members: jin-gue CHOI, sang-hee LEE, in-sung HEO, shin-young BACK, you-na LEE
Project Name: Deundeunhan Beans
Project Client: Woongjin Food Design Team


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